| 社会话题与广告传播舆论化刍议 |
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| 引用本文： | 林凯.社会话题与广告传播舆论化刍议[J].宜春学院学报,2011,33(6):100-102. |
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| 作者姓名： | 林凯 |
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| 作者单位： | 福建师范大学传播学院,福建 福州,350007 |
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| 摘 要： | 由于现代社会信息流动通畅,许多社会话题迅速形成。它们构成对社会公众的极大吸引,并在公众的讨论中形成舆论导向,使广告传播活动在目前新的信息环境下呈现舆论化的特点。广告传播舆论化成为了现代广告运动的新趋势,对广告传播效果产生深刻地影响。
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| 关 键 词： | 社会话题 广告传播 舆论化 |
Social topics and the advertisement movement consensused |
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| LIN Kai.Social topics and the advertisement movement consensused[J].Journal of Yichun University,2011,33(6):100-102. |
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| Authors: | LIN Kai |
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| Institution: | LIN Kai(Fujian Normal University Communication School,Fu zhou 350007,China) |
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| Abstract: | Because of the social information flowed fluently in the modern information society.A lot of the social topics formed promptly,most of people are attracted by these topics.And these topics formed some direction of public opinion from the people's argumentation,they make the advertisement activities spread consensused in the new information environment.And it is a new current in the modern advertisement activities,it has the deep influence to the advertisement's communication effect. |
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| Keywords: | social topics advertisement movement consensused |
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