| 传媒类上市公司跨媒体经营研究——以博瑞传播2006-2008年的竞争战略为案例 |
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| 引用本文： | 申睿.传媒类上市公司跨媒体经营研究——以博瑞传播2006-2008年的竞争战略为案例[J].湖南大众传媒职业技术学院学报,2007,7(6):56-61. |
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| 作者姓名： | 申睿 |
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| 作者单位： | 清华大学,媒介经济与管理研究中心,北京,100084 |
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| 摘 要： | 进入21世纪以来,中国传媒业的产业化经营发展非常迅速,而作为与资本市场连接最为紧密的传媒类上市公司,更是借助公募融资平台的强力支持获得跨越式发展,开始逐渐向类似于西方多元化的传媒集团转变。然而多元化也意味着传媒产业经营的风险在逐渐加大。如何避免传媒集团出现多元化失控的危险已经成为业界研究的焦点。文章选取在跨媒体经营方面极具代表性的博瑞传播为研究案例,通过对其在2006到未来2008年有关竞争战略的全面分析,探讨适合于传媒上市公司跨媒体运作的合理模式。
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| 关 键 词： | 传媒类上市公司 跨媒体经营 博瑞 竞争 |
| 文章编号： | 1671-5454（2007）06-0056-06 |
| 修稿时间： | 2007-09-25 |
A Study of the Trans-media Management of the Listed Companies in the Media Industry |
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| SHEN Rui.A Study of the Trans-media Management of the Listed Companies in the Media Industry[J].Hunan Mass Media Vocational Technical College(Mass Media),2007,7(6):56-61. |
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| Authors: | SHEN Rui |
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| Institution: | Research Center of Media Economy and Management, Qinghua University, Beijing 100084 |
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| Abstract: | In the 21st century,the industrialization of the Chinese media field enjoys rapid development.The listed media companies,which are closely connected with the capital market,expand even more rapid and begin to the feature of multi-development.While at the same time,risks in management are accumulating.How to manage such risks is an issue that is paid much attention to in the media field.The present paper does a case study of the issue. |
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| Keywords: | listed media company trans-media management Borui competition |
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