| 构建突出能力的高职市场营销人才培养模式 |
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| 引用本文： | 金依明.构建突出能力的高职市场营销人才培养模式[J].辽宁高职学报,2008,10(9):1-3. |
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| 作者姓名： | 金依明 |
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| 作者单位： | 辽宁对外经贸学院,辽宁,大连,116052 |
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| 基金项目： | 辽宁省教育科学规划立项课题 |
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| 摘 要： | 随着市场对营销人才需求的增加，对人才培养模式也提出了新要求。因此，必须在现代教育观念的指导下构建新的人才培养模式，确立以市场需求为导向的职教新思想。根据对企业进行的调查表明，只有突出能力培养才能培养出具有创新意识和竞争能力的高级市场营销人才。
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| 关 键 词： | 能力 市场营销人才 培养模式 |
Construction of the Outstanding Ability of Marketing Talent Vocational Training Mode |
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| JIN Yi-ming.Construction of the Outstanding Ability of Marketing Talent Vocational Training Mode[J].Liaoning Higher Vocational Technical Institute Journal,2008,10(9):1-3. |
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| Authors: | JIN Yi-ming |
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| Institution: | JIN Yi-ming (Liaoning University of International Business and EcOnomics, Dalian 116052, China) |
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| Abstract: | As the market for the increase in demand for marketing personnel,personnel training mode also proposed new requirements,therefore,must in the modern concept of education under the guidance of the establishment of a new model of personnel training,establish a market-oriented vocational education needs new ideas.According to a survey conducted by enterprises shows that only highlights the ability to cultivate a culture of innovation awareness of senior marketing talent. |
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| Keywords: | capacity marketing professionals training mode |
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