News media,movies, and anti-Muslim prejudice: investigating the role of social contact |
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| Authors: | Saifuddin Ahmed |
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| Institution: | Department of Communication, University of California, Davis, CA, USA |
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| Abstract: | This study examines the relationship between Indian non-Muslim adolescents’ Western and Indian news media use, exposure to Hollywood and Bollywood movies, and their prejudice against Muslim minorities. Based on contact hypothesis, the moderating roles of out-group contact were tested within this framework. Multivariate analyses revealed that Western news media use and exposure to Hollywood movies were significant predictors of anti-Muslim prejudice, while frequent, enriched contact with Muslims reduced out-group prejudice. The relationship between Indian news media use and prejudice was statistically insignificant. The theoretical and practical implications of these findings are discussed. |
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| Keywords: | Anti-Muslim prejudice cultivation theory contact hypothesis media use Hollywood Bollywood India |
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