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名人博客"火"与"衰"的原因探析
引用本文:赵雅文.名人博客"火"与"衰"的原因探析[J].天津师范大学学报(社会科学版),2007(2):54-58.
作者姓名:赵雅文
作者单位:天津师范大学,新闻传播学院,天津,300387
基金项目:天津市社会科学基金;天津师范大学校科研和教改项目
摘    要:名人博客虽然在2002年就已存在,但直到2005年借助新浪网站提供的专门频道才真正开始火暴,不到半年就形成了“集团作战”的规模。然而来得快去得也快,不到半年又都纷纷偃旗息鼓,大多以直接或间接的方式关闭了博客。名人息博的主要原因是违背了博客自愿、平等、和气、松弛、非功利的初衷和本质,因此必然导致“逃离”、“开溜”的结局,这是规律使然。

关 键 词:名人博客  点击量  新浪网
文章编号:1671-1106(2007)02-0054-05
修稿时间:2006-11-20

"Fire" and "Bad" Reasons of Celebrity Blog
ZHAO Ya-wen."Fire" and "Bad" Reasons of Celebrity Blog[J].Journal of Tianjin Normal University(Social Science),2007(2):54-58.
Authors:ZHAO Ya-wen
Institution:College of Journalism and Communications, Tianjin Normal University, Tianjin 300387, China
Abstract:Celebrity blog began to exist in 2002,which didn't really get a hit until 2005 with the help of specialized channels offered by Sina.com website and it formed a "battle group" in less than half a year.However,most of celebrity blog closed directly or indirectly in another half of year.The main reason of celebrity blog closed is that celebrity blog breaches its original intention of free will,equality,folksiness and none-utility,which inevitably leads to the close of celebrity blog.
Keywords:celebrity blog  hit  Sina  com
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