|
|||||
|
|
The influence of family viewing preferences on television consumption in the era of multichannel services |
|
| Authors: | Francis LF Lee |
| Institution: | 1. Chinese University of Hong Kong, School of Journalism and Communication , Sha Tin, NT, Hong Kong, Hong Kong francis_lee@cuhk.edu.hk |
| Abstract: | |
| Keywords: | multichannel television service television consumption and evaluation family viewing perceived family television preference heterogeneity Hong Kong |