Selling smoke to Asia: An historical analysis of conflicting US policies on cigarette advertising and promotions |
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| Authors: | Kwangmi K Kim |
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| Institution: | Assistant Professor in the Department of Communication Studies , Widener University , Philadelphia |
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| Abstract: | Focused on the liberalization of Asian cigarette markets (Japan, Taiwan, Korea, and Thailand), this paper aims to provide an historical analysis of this process driven by the US government and US cigarette companies, and discusses changes in cigarette advertising and promotional environments as a result of market liberalization. Specifically, this paper addresses three major areas: first, it discusses the process and development of cigarette market opening of three Asian countries Japan, Taiwan, and Korea) and the role of the US government in this process. Second, it examines the outcome of this liberalization, including major marketing strategies employed by US cigarette companies in those markets. Third, by comparing Thailand's market opening process separately with three other markets, this paper discusses what other countries can do with the global public health community to protect public health in terms of the regulation of cigarette advertising and marketing activities. |
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