| 高校体育市场的开发思路与对策 |
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| 引用本文： | 武笑玲,高茂章.高校体育市场的开发思路与对策[J].湖北体育科技,2009,28(3):251-252,256. |
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| 作者姓名： | 武笑玲 高茂章 |
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| 作者单位： | 河南科技大学体育学院,河南,洛阳,471003 |
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| 摘 要： | 采用文献资料法与实际调查相结合的方法，了解大学生体育消费现状，分析高校体育市场的特点，找出高校体育市场滞后的原因，提出开发高校体育市场的思路与对策，以促进高校体育、高校教育以及整个体育产业的发展。
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| 关 键 词： | 体育市场 体育产业 开发 |
Analysis and Countermeasures of" P. E Market Exploitation at Colleges and Universities |
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| WU Xiaoling,GAO Maozhang.Analysis and Countermeasures of" P. E Market Exploitation at Colleges and Universities[J].Journal of Hubei Sports Science,2009,28(3):251-252,256. |
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| Authors: | WU Xiaoling GAO Maozhang |
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| Institution: | (Physical Education College, Henan University of Science and Technology, Luoyang Henan, 471003) |
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| Abstract: | By means of documents and investigation, this paper looks into the current situation of college students P. E consumption, analyses the market＂ features at colleges and universities, searches out the reasons why the market lags behind, and finally proposes countermeasures to exploit PE. market to promote the development of P. E. and P. E. industry. |
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| Keywords: | P E market P E industry exploitation |
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