| 黑龙江省不同收入群体体育旅游需求与资源开发状况研究 |
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| 引用本文： | 于永生,常红霞.黑龙江省不同收入群体体育旅游需求与资源开发状况研究[J].辽宁体育科技,2010,32(6):15-17. |
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| 作者姓名： | 于永生 常红霞 |
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| 作者单位： | [1]杭州电子科技大学体育教学部,浙江杭州310018 [2]哈尔滨师范大学体科院,黑龙江哈尔滨150008 |
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| 摘 要： | 采用文献资料、社会调查和统计分析等方法,对黑龙江省五个城市的不同收入人群体育旅游需求状况和黑龙江省体育旅游资源的开发现状进行调查与分析,针对资源开发的现状与需求的均衡性展开研究,结果表明：利用后奥运时期和大冬会召开的影响力加强宣传,可提高人群对体育旅游的认知水平;针对不同收入群体的体育旅游需求,拓展不同消费层次的体育旅游项目是实现需求与资源合理配置的重要举措。
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| 关 键 词： | 黑龙江省 体育旅游 需求 |
The study of Heilongjiang Province about the requirements of Sports Tourism of different income groups and resources development status |
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| YU Yong-sheng,CHANG Hong-xia.The study of Heilongjiang Province about the requirements of Sports Tourism of different income groups and resources development status[J].Liaoning Sport Science and Technology,2010,32(6):15-17. |
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| Authors: | YU Yong-sheng CHANG Hong-xia |
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| Institution: | 1.The Department of PE of HangZhou Electronic Science and Technology University, Hangzhou Zhejiang 310018; 2. College of PE of Harbin Normal University, harbin Heilongjiang 150008) |
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| Abstract: | By using the literature data, social surveys and statistical analysis, this article analyses current situation of sport tourism needs among different income groups and development in five cities of Heilongjiang Province, directing towards a study of the resources development and the balance of needs. The resuhs show that using the influence of publicity of after the Olympic Games and Winter Games, people can improve the cognitive level of sports tourism and develop the reasonable configuration between different levels of consumer deniand and the local resources for sports tourism. |
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| Keywords: | Heilongjiang province sports tourism requirements |
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