| 高校校园文化品牌建设的特点、功能和策略 |
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| 引用本文： | 周晓虹.高校校园文化品牌建设的特点、功能和策略[J].湖州师范学院学报,2012(3):134-137. |
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| 作者姓名： | 周晓虹 |
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| 作者单位： | 湖州师范学院宣传部 |
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| 摘 要： | 以浙江省2007～2010年间评选出的70项高校校园文化品牌项目为例,总结了高校校园文化品牌的主要特点,阐述了高校校园文化品牌的主要功能,对照教育部全国高校校园文化建设优秀成果的经验,提出了高校校园文化品牌发展的主要策略。
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| 关 键 词： | 高校 校园文化 品牌建设 |
The Construction of Campus Cultural Brands: Characteristics,Functionsand Strategies |
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| ZHOU Xiao-hong.The Construction of Campus Cultural Brands: Characteristics,Functionsand Strategies[J].Journal of Huzhou Teachers College,2012(3):134-137. |
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| Authors: | ZHOU Xiao-hong |
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| Institution: | ZHOU Xiao-hong(Department of Propaganda,Huzhou Teachers College,Huzhou 313000,China) |
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| Abstract: | Taking as an example the 70 college campus cultural brands chosen in Zhejiang Province,this article sums up the constructing features of college campus cultural brands,expounds their chief functions and puts forward the main strategies in developing college campus cultural brands with a comparison of the experiences of the college campus cultural brands throughout the country recommended by the National Education Ministry. |
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| Keywords: | college college campus culture brand construction |
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