| 电视广告创意刍议 |
| |
| 引用本文： | 尉成超.电视广告创意刍议[J].淮北职业技术学院学报,2006,5(1):72-73. |
| |
| 作者姓名： | 尉成超 |
| |
| 作者单位： | 淮北教育电视台,安徽,淮北,235000 |
| |
| 摘 要： | 电视广告创意是为了表现广告主题的一种创造性思维活动,是广告的思想内涵和灵魂,是广告成功的基本要素.广告创意定位要准,重在新颖别致、意境深远和以情感人.
|
| 关 键 词： | 电视广告 创意 定位 |
| 文章编号： | 1671-8275(2006)01-0072-02 |
| 修稿时间： | 2005年7月18日 |
Brief Analysis of the Creativity in the Television Advertisement |
| |
| WEI Cheng-chao.Brief Analysis of the Creativity in the Television Advertisement[J].Journal of Huaibei Professional and Technical College,2006,5(1):72-73. |
| |
| Authors: | WEI Cheng-chao |
| |
| Institution: | WEI Cheng-chao |
| |
| Abstract: | The purpose of the creativity in the television advertisement is one kind of creative thinking activity to display the advertisement subject,the advertisement thought connotation and the soul,and basic essential factor for the advertisement succeeding.The advertisement creativity should be accurate,focusing on its unique novel,magnificent conception in art,and striking by the emotion. |
| |
| Keywords: | television advertisement creativity orientation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
