| 一对一旅游营销刍议 |
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| 引用本文： | 袁亚忠.一对一旅游营销刍议[J].邵阳学院学报(社会科学版),2003,2(4):61-62. |
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| 作者姓名： | 袁亚忠 |
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| 作者单位： | 湘潭大学,管理学院,湖南,湘潭,411105 |
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| 摘 要： | 一对一营销是21世纪发展起来的一种新的营销模式。随着知识经济时代的来临和信息技术的飞速发展，为旅游企业开展一对一营销创造了极为有利的条件。一对一旅游营销包括识别、区分、互动和订制等四个关键的步骤。旅游企业实施一对一营销，能为顾客提供多样化和个性化的服务，提高顾客的满意度，培养忠诚的顾客。
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| 关 键 词： | 一对一营销 旅游营销 营销模式 顾客满意度 服务质量 |
| 文章编号： | 1672-1012(2003)04-0061-02 |
| 修稿时间： | 2003年4月16日 |
On one-to-one Tourism Marketing |
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| YUAN Ya-zhong.On one-to-one Tourism Marketing[J].Journal of Shaoyang University:Social Science,2003,2(4):61-62. |
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| Authors: | YUAN Ya-zhong |
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| Abstract: | One-to-one marketing is a new marketing model in the 21st century. With the knowledge economy era is coming and the development of information technology at full speed, and they create favorable conditions for one-to-one tourism marketing. There are four key steps: discernment, differentiation, interaction and have something made to order in the one-to-one marketing. By carrying out one-to-one marketing, tourism enterprises can provide the customs with varied and personal services, enhance the satisfaction of the customers and foster the loyal customers. |
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| Keywords: | Knowledge economy personal services customer satisfaction loyal customers one-to-one marketing |
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