| 淮北市城镇居民体育消费现状调查研究 |
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| 引用本文： | 穆丹,黄山,黄义.淮北市城镇居民体育消费现状调查研究[J].安康学院学报,2013(3):80-82. |
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| 作者姓名： | 穆丹 黄山 黄义 |
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| 作者单位： | 淮北师范大学体育学院,安徽淮北235000 |
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| 摘 要： | 运用问卷调查、逻辑分析等方法,对淮北市城镇居民体育消费现状进行了调查。结果显示,淮北市城镇居民体育消费存在水平较低、结构不合理、参与项目单一等现象。这主要受经济收入低、闲暇时间少、场馆设施不健全等因素的影响。因而应加大宣传及投资力度,提高居民体育消费意识,建立多层次体育消费市场和较为全面的场馆设施,扩大淮北市城镇居民体育消费市场,以促进体育产业的健康持续发展。
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| 关 键 词： | 淮北市 城镇居民 体育消费 现状调查 |
Investigation into the Sports Consumption Status of City Residents in Huaibei |
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| MU Dan,HUANG Shan,HUANG Yi.Investigation into the Sports Consumption Status of City Residents in Huaibei[J].Journal of Ankang Teachers College,2013(3):80-82. |
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| Authors: | MU Dan HUANG Shan HUANG Yi |
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| Institution: | (Department of Physical Education, Huaibei Normal University, Huaibei 235000, Anhui, China) |
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| Abstract: | Using questionnaires, logical analysis, the paper researched on Huaibei City residents＇ sports consumption status. The results show that the level of Huaibei City residents＇ sports consumption is lower, structure is irrational, the project participated in is single, which are mainly affected by the lower economic income, less leisure time, unsound venues and facilities. It is recommended that in- crease publicity and investment, improve the awareness of residents＇ sports consumption, establish multi-level sports consumer market, strengthen the construction of sports facilities, expand the urban residents sports consumer market in Huaibei City, in order to promote the development of the sports industry. |
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| Keywords: | huaibei city residents sports consumption status investigation |
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