| 武夷山旅游度假区经济型饭店发展路径分析 |
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| 引用本文： | 马小玲.武夷山旅游度假区经济型饭店发展路径分析[J].绵阳师范学院学报,2014(4):135-140. |
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| 作者姓名： | 马小玲 |
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| 作者单位： | 武夷学院旅游学院,福建武夷山354300 |
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| 摘 要： | 随着大众休闲度假旅游市场的兴起,武夷山国家级旅游度假区的饭店产业已形成星级饭店和经济型饭店两大集群。近年来,武夷山经济型饭店依托旅游度假区区位优势迅速发展,但在当今多元化的旅游时代背景下也面临诸多问题。经济型饭店需创新经营理念,与地方文化相结合,凸显本土文化特色;多渠道地开发市场,提供个性化的饭店产品和服务,实现差异化竞争战略。
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| 关 键 词： | 武夷山 经济型饭店 本土文化 差异化竞争 |
Analysis of Development Way for Economy Hotel in Wuyi Mountain Resort |
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| Institution: | MA Xiao - ling (Tourism department, Wuyi University, Wuyishan, Fujian 354300, China) |
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| Abstract: | With the mass recreational tourism market emerging, hotels in Wuyi Mountain resort have been divided into two groups ： star - level hotels and economy hotels. In recent years, due to their advantage in location in the resort, economy hotels have achieved rapid development. The development way for economy hotel lies in a diversified competition strategy by innovating operating idea, stressing its local culture feature by combining with local culture, exploring more market through more channels, providing with personalized hotel product and service. |
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| Keywords: | Wuyi Mountain economy hotel local culture diversified competition |
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