| 福州温泉旅游开发的SWOT分析及对策 |
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| 引用本文： | 朱玉华.福州温泉旅游开发的SWOT分析及对策[J].闽江学院学报,2006,27(3):119-123. |
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| 作者姓名： | 朱玉华 |
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| 作者单位： | 闽江学院旅游系,福建,福州,350108 |
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| 摘 要： | 福州温泉旅游资源的开发具有较好的现实基础。本文运用SWOT分析方法,对福州温泉旅游开发的优势、劣势、机会和威胁等方面进行了剖析,指出福州温泉旅游业具有优势劣势并存、机会与威胁同在的特点。因此,本文就如何保持和进一步发挥优势来弥补劣势,如何捕捉机遇并减缓威胁,提出了相应对策。
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| 关 键 词： | 温泉旅游 分析法 福州 |
| 文章编号： | 1009-7821（2006）03-119-05 |
| 收稿时间： | 2006-01-22 |
| 修稿时间： | 2006年1月22日 |
SWOT Analysis and Strategies of Developing Hot Spring Tourism in Fnzhou |
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| ZHU Yu-hua.SWOT Analysis and Strategies of Developing Hot Spring Tourism in Fnzhou[J].Journal of Minjiang University,2006,27(3):119-123. |
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| Authors: | ZHU Yu-hua |
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| Abstract: | Fuzhou owns a potential for the development of hot spring tourism. This paper analyzes the development of hot spring tourism in Fuzhou, including strengths, weaknesses, opportunities and threats which are confronted with. The result is that there are strengths and weaknesses, opportunities and threats. And it puts forward the strategies of developing hot spring tourism in Fuzhou. |
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| Keywords: | hot spring tourism SWOT Fuzhou |
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