| 乐山市乡村旅游开发策略研究 |
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| 引用本文： | 汪舟,冯采,张同健.乐山市乡村旅游开发策略研究[J].兰州石化职业技术学院学报,2013(2):30-32. |
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| 作者姓名： | 汪舟 冯采 张同健 |
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| 作者单位： | [1]乐山师范学院旅游与经济管理学院,四川乐山614004 [2]北京航空航天大学电子信息工程学院,北京100191 |
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| 基金项目： | 国家社会科学基金（11BJL074） |
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| 摘 要： | 综述了我国乡村旅游的内涵、模式、策略和意义,提出了乐山市乡村旅游开发的策略:制定乡村旅游发展的政策、打造乡村旅游的旅游精品、改善乡村旅游的基础设施、创新乡村旅游的投融资机制及培育高素质的乡村旅游管理人才。
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| 关 键 词： | 乐山市 乡村旅游 策略 |
The Rural Tourism Development Strategy Research in Leshan City |
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| WANG Zhou,FENG Cai,ZHANG Tong-jian.The Rural Tourism Development Strategy Research in Leshan City[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2013(2):30-32. |
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| Authors: | WANG Zhou FENG Cai ZHANG Tong-jian |
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| Institution: | 1.Leshan Normal College,School of Tourism and Economic Management, Leshan 614004,China;2.Beijing Airing University,Beijing 100191,China) |
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| Abstract: | Rural Tourism is a tourism way springing up in experience economy era.Rural Tourism in Japan,France and the United States goes in the forefront of the world.The development of Rural Tourism is one of the main directions of tourism development in Leshan City.The analysis of Rural Tourism development strategy may provide realistic theory reference for its implementation.The rural tourism development strategies include government encouragement,brand operation,infrastructure improvement,financing innovation and personnel training of five contents. |
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| Keywords: | Leshan City rural tourism individual needs brand management infrastructure |
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