| 南宁节庆旅游的SWOT分析及发展建议 |
| |
| 引用本文： | 王文震,甘永萍,朱可丹.南宁节庆旅游的SWOT分析及发展建议[J].襄樊学院学报,2010,31(8):63-67. |
| |
| 作者姓名： | 王文震 甘永萍 朱可丹 |
| |
| 作者单位： | 1. 广西师范学院,经济管理学院,广西,南宁,530001
2. 广西师范学院,资源与环境科学学院,广西,南宁,530001 |
| |
| 摘 要： | 节庆旅游在促进城市旅游发展、提升城市形象和知名度方面具有积极的推动作用,是促进地区经济发展的助推器。以南宁为例,通过SWOT方法对节庆旅游进行分析,提出了南宁节庆旅游要在品牌建设、市场运作、宣传营销、人才培养等方面采取措施以求新发展的策略.
|
| 关 键 词： | 节庆旅游 SWOT分析方法 南宁 |
SWOT Analysis and Development Suggestion on Nanning Festival Tourism |
| |
| WANG Wen-zhen,GAN Yong-ping,ZHU Ke-dan.SWOT Analysis and Development Suggestion on Nanning Festival Tourism[J].Journal of Xiangfan University,2010,31(8):63-67. |
| |
| Authors: | WANG Wen-zhen GAN Yong-ping ZHU Ke-dan |
| |
| Institution: | 1.College of Economics and Management,Guangxi Teachers Education University,Nanning 530001,China;2.College of Resources and Environmental Sciences,Guangxi Teachers Education University,Nanning 530001,China) |
| |
| Abstract: | Seen as a booster for promoting regional economic development,festival tourism could promote urban tourism development,upgrade the city image and increase the city reputation.The paper analyzes the festival tourism based on SWOT,taking Nanning as an example,it advises that we should take effective strategies and measures,such as brand building,marketing,publicity promotion,personnel training,to seek the future development of Nanning festival tourism. |
| |
| Keywords: | Festival tourism SWOT analysis Nanning |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
