| 基于复合型人才培养的市场营销课双语教学探析 |
| |
| 引用本文： | 孙梅红,戴昀弟.基于复合型人才培养的市场营销课双语教学探析[J].科教文汇,2011(35):35-37. |
| |
| 作者姓名： | 孙梅红 戴昀弟 |
| |
| 作者单位： | 吉林农业大学经济管理学院,吉林长春,130118 |
| |
| 摘 要： | 为适应经济全球化、科技国际化和教育国际化的发展趋势,国内一些高校已开始了双语教学的尝试与实践。本文从培养＂营销＋外语＂的复合型人才的角度出发,对市场营销学课程实施双语教学的必要性进行了分析,并对市场营销学课程实施双语教学面临的困难提出了相应的对策。
|
| 关 键 词： | 市场营销学 双语教学 复合型人才 问题 对策 |
The Analysis of Marketing Bilingual Teaching on the Perspective of the Cultivation of Compound Talent |
| |
| Authors: | Sun Meihong Dai Yundi |
| |
| Institution: | (Author＇s address School of Economic Management,Jilin Agricultural University,130118,Changchun,Jilin,China) |
| |
| Abstract: | To adapt to the challenges of economic globalization, scientific and technological internationalization and educational internationalization,some domestic universities have started the attempt and practice of bilingual teaching.In the perspective of cultivating the type of ＂marketing ＋ language＂ compound talents, the necessity of marketing bilingual teaching is analyzed, and corresponding countermeasures is presented according to the difficulties of implementing the marketing bilingual teaching. |
| |
| Keywords: | marketing bilingual teaching compound talent problem countermeasure |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
