| 论大众传媒的德育功能及实效提升 |
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| 引用本文： | 魏传光,洪志雄.论大众传媒的德育功能及实效提升[J].成都教育学院学报,2014(8):55-59. |
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| 作者姓名： | 魏传光 洪志雄 |
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| 作者单位： | 暨南大学社科部,广东广州510632 |
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| 基金项目： | 国家社科基金重大项目“社会转型中的公民道德建设工程研究——以改革开放前沿广东的实践为切入点”（编号：12＆ZD007） |
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| 摘 要： | 大众传媒在发挥巨大影响力的同时,也肩负着道德教育的责任。大众传媒通过提升受众的道德认知能力、内化道德观念和外化道德行为来发挥它的德育功能。然而大众传媒在德育过程中也暴露出一些问题:对受众主体性的解构、"后现代传媒"对现有道德体系的反动以及媒体渲染引发的道德恐慌。大众传媒视域下德育效果的提升路径为:明确媒体的社会责任,提升个体的主体能动性,加强对媒介工具使用的规范和管理。
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| 关 键 词： | 大众传媒 德育功能 社会责任 主体能动性 实效性 |
On the Moral Educational Function and Effective Ascension of the Mass Media |
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| Institution: | Wei Chuan- guang ,Hong Zhi- xiong (Jinan University, Guangzhou, Guangdong, 510623, China) |
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| Abstract: | As the mass media greatly influence us,it also shoulders the responsibility of moral education.The mass media plays its function of moral education through enhancing the audience＇s moral cognition,internalizing the moral values and externalizing the moral behavior.However,the mass media has also displayed some problems in the process of moral education,such as the deconstruction of the subjectivity of the audience and the reaction of＂post-modern media＂ to the existing moral system and moral panic triggered by media rendering.This requires that on the one hand the social responsibility of the media should be specified,on the other hand individual＇s subjective initiative should be enhanced and the regulation and management of the use of media tools should be strengthened. |
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| Keywords: | the mass media moral education social responsibility subjective initiative effectiveness |
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