| 互联网环境下图书馆品牌营销的策略分析 |
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| 引用本文： | 易莲.互联网环境下图书馆品牌营销的策略分析[J].湖北成人教育学院学报,2020(1):91-93. |
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| 作者姓名： | 易莲 |
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| 作者单位： | 长江职业学院图书馆 |
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| 基金项目： | 湖北省教育厅人文社会科学研究课题(18G195). |
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| 摘 要： | 图书馆以读者服务为导向,借助品牌营销手段,扩大图书馆的社会影响力,是当前互联网环境下图书馆转型发展可以选择的思路之一。从图书馆职能角度出发,阐述图书馆开展品牌营销的现实意义,剖析图书馆在开展品牌营销过程中存在的问题,并提出图书馆开展品牌营销的策略。
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| 关 键 词： | 图书馆 品牌营销 互联网环境 创新服务 |
Strategic Analysis of Library Brand Marketing under Internet Environment |
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| Authors: | Yi Lian |
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| Institution: | (Changjiang Polytechnic,Wuhan,Hubei,430074,China) |
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| Abstract: | It is clear that libraries are oriented toward serving readers'needs.By taking advantage of current Internet environment,it is certain that the idea to improve the development of libraries is essential to expand libraries'social influence by means of the brand marketing.From the perspective of library function,the paper tries to explain the practical opinions on libraries conducting brand marketing.Similarly,it also tries to analyze the problems existing in the current library marketing process and propose the strategy o carry out brand marketing. |
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| Keywords: | library brand marketing Internet environment innovative service |
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