| 基于游客体验的旅游景区产品设计研究——以绍兴沈园为例 |
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| 引用本文： | 黄益军.基于游客体验的旅游景区产品设计研究——以绍兴沈园为例[J].德州学院学报,2008,24(6):74-78. |
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| 作者姓名： | 黄益军 |
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| 作者单位： | 泉州师范学院,福建泉州,362000 |
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| 摘 要： | 针对目前诸多景区旅游产品设计与开发中不注重游客体验的现状，基于游客体验的视角，以绍兴沈园风景区为例，对景区旅游产品的设计提出五点建议：进行详细的市场调研、深人挖掘景区文化内涵、建设完整的景区景观体系、构建景区旅游活动体系、打造景区旅游体验品牌，以期为同类景区提供一定的借鉴．
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| 关 键 词： | 旅游景区 旅游产品 体验 沈园 |
Design of Tourist Products in Tourist and Scenic Areas Based on Tourist Experience:A Case Study of Shen's Garden in Shaoxing |
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| HUANG Yi-jun.Design of Tourist Products in Tourist and Scenic Areas Based on Tourist Experience:A Case Study of Shen's Garden in Shaoxing[J].Journal of Dezhou University,2008,24(6):74-78. |
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| Authors: | HUANG Yi-jun |
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| Institution: | HUANG Yi-jun(Quanzhou Normal University,Quanzhou Fujian 362000,China) |
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| Abstract: | Against the disappointing reality that the tourist experience in the product design in many scenic areas is ignored,this article based the angle of tourist experience,makes a brief analysis of Shen's Garden in Shaoxing and puts forward five suggestions:progressing detailed market research,excavating cultural connotations of the scenic area,developing integrated sightseeing system,constructing tourist activities system,and creating the brand of experience tourism in the scenic area.Hopefully,this will be ben... |
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| Keywords: | tourist and scenic areas tourist product experience Shen\'s Garden |
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