| 商务英语谈判中的语言技巧与文化因素 |
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| 引用本文： | 王麓锋.商务英语谈判中的语言技巧与文化因素[J].海外英语,2012(17):247-249. |
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| 作者姓名： | 王麓锋 |
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| 作者单位： | 兰州交通大学 |
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| 摘 要： | 在经济全球化的时代,国际间的经贸往来比以往任何时候都更频繁和活跃。在国际商务中,商务英语谈判对商务活动的成败起着关键的作用,恰当的语言技巧能使谈判顺利进行,取得较好的效果,与此同时,来自不同文化背景的谈判者所表现出的文化差异直接或间接地影响着谈判的结果。国际商务谈判不仅是国际经贸的交流,也是文化的交流与沟通。谈判者需熟悉两国文化的差异,有效地开展跨文化谈判。所以,在商务英语谈判中,不仅要运用一些语言技巧,使语言得体,更要充分发挥语言所承载的文化信息,以使商务谈判取得成功。
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| 关 键 词： | 国际商务谈判 语言技巧 文化因素 跨文化交际 策略 |
Language Skills and Culture Factors in English Business Negotiations |
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| WANG Lu-feng.Language Skills and Culture Factors in English Business Negotiations[J].Overseas English,2012(17):247-249. |
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| Authors: | WANG Lu-feng |
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| Institution: | WANG Lu-feng(Lanzhou Jiaotong University,Lazhou 730070,China) |
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| Abstract: | In the age of economic globalization,international economic and trade activities are more frequent than before.English business negotiations play a key role in international business.The application of proper language skills will smooth the negotiations and a good result would be reached,meanwhile,the cultural differences shown by negotiators from different cultural backgrounds affect the result directly or indirectly.The international business negotiations are not only exchanges in economy and trade,but exchanges in culture as well.Negotiators who have a good knowledge in cultural differences can well conduct such cross-culture negotiations.Therefore,language skills are necessary for a proper language,moreover,the information carried by the language shall be fully carried out,so as to make international business negotiations successful. |
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| Keywords: | international business negotiation language skills cultural factors cross-culture communication tactics |
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