| 女大学生消费心理与行为的调查分析及教育引导策略研究--以安徽科技学院为例 |
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| 引用本文： | 范莉莉.女大学生消费心理与行为的调查分析及教育引导策略研究--以安徽科技学院为例[J].滁州职业技术学院学报,2020(1):37-40. |
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| 作者姓名： | 范莉莉 |
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| 作者单位： | ;1.安徽小岗干部学院 |
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| 摘 要： | 本文通过对安徽科技学院650名女大学生进行问卷调查,考察了当前女大学生消费心理与行为的现实状况,深入分析了女大学生消费心理与行为的基本特征,并在此基础上,有针对性地提出对她们消费心理与行为进行教育引导的策略,以期对指导女大学生树立正确的消费观和人生观能有所帮助。
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| 关 键 词： | 女大学生 消费心理和行为 教育引导 |
The investigation and analysis of female college students' consumption psychology and behavior and the study of education guidance strategy |
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| FAN Lili.The investigation and analysis of female college students' consumption psychology and behavior and the study of education guidance strategy[J].Journal of Chuzhou Vocational and Technical College,2020(1):37-40. |
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| Authors: | FAN Lili |
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| Institution: | (Anhui Xiaogang Cadre College,Anhui Fengyang 233100) |
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| Abstract: | Based on a questionnaire survey of 650 female college students in Anhui University of science and technology,this paper investigates the current situation of female college students'consumption psychology and behavior,and deeply analyzes the basic characteristics of female college students'consumption psychology and behavior,On this basis,the paper puts forward the strategy of education and guidance of their consumption psychology and behavior,in order to help guide female college students to establish a correct outlook on consumption and life. |
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| Keywords: | female college students consumer psychology and behavior education guidance |
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