| 学术期刊借网络化出版实现品牌再造的策略 |
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| 引用本文： | 朱荣华.学术期刊借网络化出版实现品牌再造的策略[J].天津成人高等学校联合学报,2014(8):78-80. |
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| 作者姓名： | 朱荣华 |
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| 作者单位： | 天津中德职业技术学院,天津300350 |
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| 摘 要： | 网络数字化的出版方式给学术期刊带来了新的发展机遇，借助网络出版、传播的优势，学术期刊可以采用多种策略，改变长久以来存在的“小、散、弱”的局面，扩大知名度和影响力，实现品牌再造。
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| 关 键 词： | 学术期刊 网络化出版 期刊品牌 |
The Rebranding Strategy of Academic Journals by the Network Publishing |
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| ZHU Rong-hua.The Rebranding Strategy of Academic Journals by the Network Publishing[J].Journal of Tianjin Adult Higher Learning,2014(8):78-80. |
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| Authors: | ZHU Rong-hua |
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| Institution: | ZHU Rong-hua ( Tianjin Sino - German Vocational Technical College, Tianjin, 300350) |
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| Abstract: | Network digital publishing way brings a new development and opportunity for the aca-demic journals .By using the advantages of network publishing and dissemination ,the academic journals can adopt many strategies to change the long -standing existence of“small ,scattered and weak”and expand the awareness and influence to achieve the rebranding . |
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| Keywords: | Academic journals Network publishing The periodical brand |
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