| 论网络流行语的流行机制 |
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| 引用本文： | 伍文忠.论网络流行语的流行机制[J].黄石理工学院学报(人文社科版),2011(4):73-76. |
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| 作者姓名： | 伍文忠 |
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| 作者单位： | 湖北师范学院外国语学院,湖北黄石435002 |
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| 摘 要： | 以网络为主要特征的新媒体的出现，使受众之间的信息交流和传播方式被赋予了新的含义。交际方式和交际环境的日益更迭，随之形成了一种特殊的语言形式——网络语言。而受众的广泛使用，使得这些网络语言迅速走红，成为当下时尚的网络流行语。文章主要通过对网络流行语的概念界定以及对最近几年网络流行语的深度剖析，从新媒体作用、受众影响以及语境关联的推动三个方面，阐述了“沉默的螺旋”对网络流行语的形成所起到的重要作用。
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| 关 键 词： | 网络流行语 沉默的螺旋 传播 机制 |
On the Pop Mechanism of Network Buzzwords |
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| WU Wenzhong.On the Pop Mechanism of Network Buzzwords[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2011(4):73-76. |
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| Authors: | WU Wenzhong |
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| Institution: | WU Wenzhong (Foreign Language Studies, Hubei Normal University, Huangshi Hubei 435002) |
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| Abstract: | With the progress and development of science and technology, and the emergence of new media, information between the audience and modes of transmission have been given new meanings, communication methods and communication environment have been improved, followed by the formation of a special form of language - the network language. The audience~ widespread use makes these network languages quickly become popular as the current fashionable network buzzwords. This paper discusses the spiral of silence on the function of the network language formation from the following aspects ： media function, spiral of silence and the promotion of context relevant by defining Network buzzwords and analyzing current Network buzz＇words. |
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| Keywords: | Network buzzwords spiral of silence transmission mechanism |
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