| 漫谈广告英语的特色 |
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| 引用本文： | 何素芳.漫谈广告英语的特色[J].沧州师专学报,2009,25(1):61-62,65. |
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| 作者姓名： | 何素芳 |
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| 作者单位： | 泉州医学高等专科学校,社科公共部,福建,泉州,362000
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| 摘 要： | 在当今社会，广告无疑已成为人们生活中不可缺少的一部分。而作为广告家族中一员的广告英语，已逐步发展成为一种特珠的用语。它无论从语言、风格、词汇、句法、修辞等方面都体现出了与普通英语的极大不同。文章仅从词汇、句法、修辞这三方面来研究广告英语的特点。掌握了这些特点对于掌握英语广告的设计与创作，增强英语广告的促销作用具有重要意义。
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| 关 键 词： | 英语广告 词汇 句法 修辞 |
Features of English Advertising Language |
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| HE SU-Fang.Features of English Advertising Language[J].Journal of Cangzhou Teachers‘College,2009,25(1):61-62,65. |
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| Authors: | HE SU-Fang |
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| Institution: | Quanzhou Medical College;Quanzhou;Fujian;362000 |
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| Abstract: | Nowadays,no doubt,the advertisement has become an essential part of the people's life.As a member of the advertisement family,the advertising English has gradually shaped into a unique style.It is different from the ordinary English either from the language style or from the lexicon,syntax and rhetoric. The present study focuses on three aspects: lexicon,syntax and rhetoric.These characteristics are necessary for designing English advertising and enhancing its selling power. |
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| Keywords: | English advertising lexicon syntax rhetoric |
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