| 企业公民理论与实证研究动态 |
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| 引用本文： | 焦晓波,孔大超.企业公民理论与实证研究动态[J].阜阳师范学院学报(社会科学版),2011(1):98-102. |
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| 作者姓名： | 焦晓波 孔大超 |
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| 作者单位： | 安徽财经大学工商管理学院;厦门大学管理学院; |
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| 基金项目： | 安徽省教育厅人文社科一般项目2009SK135; 中国博士后基金项目20100470873 |
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| 摘 要： | 企业社会责任一直是理论界和企业界关注的话题。企业公民是企业社会责任与利益相关者理论相融合的产物,先是由公司在实践层面运用,然后得到了政府的推动,最终激发了学者们的研究热情。企业公民的概念由初期的局部观逐步发展到目前的营销工具观和战略投资观,企业公民思想的发展历经初始、参与、创新、整合和转型五个阶段。企业公民思想发挥作用需要具备一定的制度条件。企业公民既是对企业社会责任思想的继承和发展,更是对企业社会责任思想的突破和创新。
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| 关 键 词： | 企业社会责任 企业公民 利益相关者 |
The Dynamics of Theoretical and Empirical Research on Corporate Citizenship |
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| JIAO Xiao-bo,KONG Da-chao.The Dynamics of Theoretical and Empirical Research on Corporate Citizenship[J].Journal of Fuyang Teachers College(Social Science Edition),2011(1):98-102. |
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| Authors: | JIAO Xiao-bo KONG Da-chao |
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| Institution: | JIAO Xiao-bo,KONG Da-chao(Management school of Anhui University of Finance & Economics,Bengbu 233030) |
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| Abstract: | Corporate social responsibility(CSR)has always been a hot topic in the theoretical community and business circle.Corporate Citizenship(CC),a product of integration between corporate social responsibility and stakeholder theory,was first used in practice by the corporate level,then by the government to romote,and ultimately inspire the research enthusiasm of scholars.The content of CC,from the early part of progressive development,is viewed as a marketing instrument and strategic investment.The stage of deve... |
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| Keywords: | Corporate Social Responsibility Corporate Citizenship Stakeholder |
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