| 奥运会与大众传媒关系的仪式性分析 |
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| 引用本文： | 李春霞,彭兆荣.奥运会与大众传媒关系的仪式性分析[J].体育学刊,2006,13(6):21-24. |
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| 作者姓名： | 李春霞 彭兆荣 |
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| 作者单位： | 四川大学,文学与新闻学院,四川,成都,610064 |
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| 摘 要： | 电视(大众传媒的代表)在全球范围将奥运仪式分类有序地展现,促成了奥运的“去仪式化”;而奥运作为仪式性的媒介事件,从传播内容方面促成了大众传播的仪式性,从传播形式方面促成了大众传播仪式的再次仪式化(奥运在大众传播这种日常仪式中再次形成了阈限期,即仪式状态),从而促成受众的连续收视行为,特别是奥运期间的超常规收视行为,强化其仪式功能———使受众拥有共享信仰而获得的满足和安全感。奥运和电视形成了良性的互动和双赢关系。同时,奥运和媒体的这种共谋直接导致了第三种客观结果:奥运的“去仪式化”,即仪式和群众场面———民族国家组织场景之间的转化,歌颂、强化了民族国家的整体感以及分类权力的秩序。
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| 关 键 词： | 奥运仪式 大众传播仪式 民族国家 分类权力 |
| 文章编号： | 1006-7116(2006)06-0021-04 |
| 收稿时间： | 06 20 2006 12:00AM |
| 修稿时间： | 2006年6月20日 |
An analysis of the ritual nature of the relationship between Olympics and mass media |
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| LI Chun-xia,PENG Zhao-rong.An analysis of the ritual nature of the relationship between Olympics and mass media[J].Journal of Physical Education,2006,13(6):21-24. |
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| Authors: | LI Chun-xia PENG Zhao-rong |
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| Institution: | School of Literature and News, Sichuan University, Chengdu 610064, China |
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| Abstract: | The sorted and orderly worldwide presentation of Olympic ritual by TV(the representative of mass media) has promoted the "de-ritualization" of Olympics,while Olympics as a ritual media event has promoted the ritualization of mass media in terms of communication contents,and has promoted the reritualization of mass communication in terms of communication form(again Olympics forms a threshold period in such a routine ritual as mass media,i.e.ritual status),thus promoting the continuous watching behavior of the acceptors,especially the unconventional watching behavior during Olympic Games,and intensifying its ritual function-to let the acceptors have the satisfaction and sense of security as a result of having shared faith.Olympics and TV have formed a favorable interaction and a win-win relationship.In the mean time,such a conspiracy between Olympics and the media has directly resulted in the third objective result: The "de-ritualization" of Olympics,i.e.the transformation between the ritual and mass scenes(of national/state organizations) has intensified the overall sense of a nation/country as well as the order of sorted power. |
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| Keywords: | Olympic ritual mass media ritual nation/state sorted power |
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