| 基于亲景度的南昌国外旅游市场研究 |
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| 引用本文： | 苏衍慧.基于亲景度的南昌国外旅游市场研究[J].科技广场,2011(8):129-132. |
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| 作者姓名： | 苏衍慧 |
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| 作者单位： | 江西蓝天学院京东商贸系,江西南昌,330029 |
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| 摘 要： | 亲景度反映的是旅游客源地对目的地的偏好程度。文章用亲景度指标分析南昌国外旅游市场的偏好程度,得出南昌国外旅游市场结构,并提出南昌开拓国外市场的策略。
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| 关 键 词： | 亲景度 南昌旅游 国外旅游市场 |
Research of Overseas Tourist Market of Nanchang Based on Preference Scale |
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| Su Yanhui.Research of Overseas Tourist Market of Nanchang Based on Preference Scale[J].Science Mosaic,2011(8):129-132. |
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| Authors: | Su Yanhui |
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| Institution: | Su Yanhui(Department of Commerce and Trade,Jiangxi Bluesky University,Jiangxi Nanchang 330029) |
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| Abstract: | Preference Scale reflects how tourists preference for tourism destinations.The article analyzed the Nanchang overseas tourism market with preference scale,obtained the Nanchang overseas tourism market mechanism,and proposed some countermeasure of developing the overseas tourism market of Nanchang. |
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| Keywords: | Preference Scale Nanchang Overseas Tourist Market |
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