| 我国东部城市居民体育服务需求的因素分析 |
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| 引用本文： | 郑芳,丛湖平.我国东部城市居民体育服务需求的因素分析[J].体育科学,2005,25(6):26-29. |
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| 作者姓名： | 郑芳 丛湖平 |
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| 作者单位： | 浙江大学,教育学院,体育学系,浙江,杭州,310028 |
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| 基金项目： | 国家社会科学基金资助项目 ( 0 2 BTY0 0 7) |
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| 摘 要： | 采用资料调研和问卷调查等方法，研究我国东部城市居民的体育服务需求。结果显示，居民收入水平直接制约着居民体育服务消费水平；闲暇时间较少是影响体育服务消费水平的关键因素；消费价格、兴趣爱好、文化程度以及消费群体的相互作用，都会对体育服务消费产生一定影响，据此提出拉动服务业发展的建议。
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| 关 键 词： | 体育 服务 居民 需求 东部地区 中国 |
| 文章编号： | 1000-677X(2005)06-0026-04 |
Analysis on Sports Service Demand of Urban Residents in Eastern Parts of China |
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| ZHENG Fang,CONG Hu-ping.Analysis on Sports Service Demand of Urban Residents in Eastern Parts of China[J].China Sport Science,2005,25(6):26-29. |
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| Authors: | ZHENG Fang CONG Hu-ping |
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| Institution: | ZHENG Fang,CONG Hu-pingCollege of Education,Zhejiang University,Zhejiang 310028,China. |
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| Abstract: | Through using the method of questionnaire,this paper discussed the sports service demand of urban residents in eastern parts of China.The result showed that resident income directly restricted the level of sports service consumption,while the less leisure time was the key factor to influence sports service consumption.Consumer price,personal interest,education background and interrelation among consumer group had certain influence on sports service consumption.Based on it,some suggestions for fueling the development of sports service industry were put forwarded. |
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| Keywords: | sports service urban resident demand preference eastern parts of china |
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