| 绿色消费、绿色营销和绿色广告 |
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| 引用本文： | 李景东.绿色消费、绿色营销和绿色广告[J].广播电视大学学报,2000(1):70-72. |
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| 作者姓名： | 李景东 |
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| 作者单位： | 内蒙古经济管理学院，内蒙古呼和浩特市010070 |
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| 摘 要： | 绿色营销将成为21世纪决定企业兴衰的根本。在开展绿色营销活动中，我们应正确认识和处理好绿色消费、绿色营销和绿色广告三之间的关系，通过绿色广告的传播功能，充分发挥绿色营销对绿色消费的推动作用。
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| 关 键 词： | 绿色消费 绿色营销 绿色产品 绿色广告 21世纪 企业 消费者 |
Green Consumption,Green Marketing and Green advertising |
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| LI Jing-dong.Green Consumption,Green Marketing and Green advertising[J].Journal of TV University(Philosophy & Social Sciences),2000(1):70-72. |
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| Authors: | LI Jing-dong |
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| Abstract: | Green Marketing will be the decisive element for enterprises in 21it century when launching the green Marketing activitise. We should understand and theat properly the relations among Green Consumption,Green Marketing and Green Advertising.Through the spreading function of Green Advertising. We can exert fully the promoting function of Green marketing for Green consumption. |
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| Keywords: | Green Consumption Green Marketing Green Product Green Advertising |
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