| 旅游项目开发中名人效应的有效利用 |
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| 引用本文： | 郭春慧.旅游项目开发中名人效应的有效利用[J].山东商业职业技术学院学报,2014(3):1-3. |
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| 作者姓名： | 郭春慧 |
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| 作者单位： | 山东商业职业技术学院,山东济南250103 |
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| 摘 要： | 名人是旅游业发展的重要资源,具有提升旅游文化内涵、打造旅游品牌、弘扬民族文化的作用,是旅游业借力发展的“巧”杠杆.名人在旅游项目开发中的作用主要通过以名人资源为依托开发的名人旅游项目得以显现.当然,旅游项目开发仅凭借名人效应是远远不够的,必须从旅游需求出发,深入挖掘传统文化,有效整合旅游资源,合理利用名人资源,才能实现旅游项目的有效开发.
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| 关 键 词： | 名人效应 集群效应 旅游品牌 |
Effective Use of Celebrity Charm in the Development of Tourism Projects |
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| Institution: | GUO Chun - hui ( Shandong Institute of Commerce and Technology,Jinan,Shandong 250103, China ) |
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| Abstract: | As one of the most important resources of tourism development, the celebrity has much effect on improving the cultural contents, making brands, popularizing national culture and so on. The celebrity is also one skillful lever for tourism development. The effects of celebrity are shown by the celebrities＇ travel which relied on the celebrity resources. But it is insufficient just depend on the celebrity, if you want to exploit effectively. We must dig the traditional culture thoroughly from tourist＇s demands, integrate effectively and use various resources rationally. |
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| Keywords: | celebrity charm constellation effect tourism brand |
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