| 基于“SPM模式”的市场营销专业实践教学体系研究——以中国矿业大学市场营销专业为例 |
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| 引用本文： | 刘满芝,吉峰,周梅华,王晓珍,丁志华.基于“SPM模式”的市场营销专业实践教学体系研究——以中国矿业大学市场营销专业为例[J].煤炭高等教育,2013(6):119-122. |
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| 作者姓名： | 刘满芝 吉峰 周梅华 王晓珍 丁志华 |
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| 作者单位： | 中国矿业大学管理学院,江苏徐州221116 |
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| 基金项目： | 2012年青年教师教学改革资助计划项目“专业教育嵌入创业教育的教学行操作模式与实践——以市场调查研究’实践课程为样本”（2001242）; 江苏省“十二五”高等学校重点专业建设项目“江苏省工商管理重点专业建设项目” |
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| 摘 要： | 依据市场营销专业人才的市场需求特点,依托校、院、系的资源和基础,构建基于＂SPM模式＂的市场营销专业实践教学体系。该实践教学体系主要包括＂S＂、＂P＂、＂M＂三部分,分别是：＂企业、高校、学生＂互为价值链的三位一体循环共生式人才培养体系;服务于相应的营销实训、实践和实验课程的＂讲授与研讨教学、情景模拟教学、亲验互动教学、实训实践教学＂四种结构交互作用的教学模式和方法平台;＂理论和实践高效协同＂的矩阵式六大特色实践教学模块。
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| 关 键 词： | 实践教学 SPM模式 人才培养 教学方法 教学模块 |
Research on Practice Teaching System of Marketing Based on“ SPM” Mode——A Case Study of Constructing Practice Teaching System of Marketing Discipline in China University of Mining and Technology |
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| LIU Man-zhi;JI Feng;ZHOU Mei-hua;WANG Xiao-zhen;DING Zhi-hua.Research on Practice Teaching System of Marketing Based on“ SPM” Mode——A Case Study of Constructing Practice Teaching System of Marketing Discipline in China University of Mining and Technology[J].Meitan Higher Education,2013(6):119-122. |
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| Authors: | LIU Man-zhi;JI Feng;ZHOU Mei-hua;WANG Xiao-zhen;DING Zhi-hua |
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| Institution: | LIU Man-zhi;JI Feng;ZHOU Mei-hua;WANG Xiao-zhen;DING Zhi-hua;School of Management,China University of Mining and Technology; |
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| Abstract: | Revolving around the market demand of marketing talents, and depending on the resources and practice teaching experience of university, school and faculty, the marketing discipline practice teaching system based on＂ SPM＂ was constructed. This practice teaching system includes three parts of＂ S＂,＂ P＂,＂ M＂ respectively： the first one is trinity circulation personnel cultivating system with ＂enterprises, universities, students＂ as interdependent value chain; the second one is the interactive platform of teaching mode and methods with such four structures as lecturing and research teaching, scene simulation teaching, the pro-testing interactive teaching and practice teaching catering to practical marketing training, practice and the experiments respectively; the last one is six-characteristic matrix module of practice teaching with efficient coordination between teaching theory and practice. |
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| Keywords: | practice teaching SPM mode talent cultivation teaching method teaching module |
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