| 媒介全球化背景下中国民族传统体育发展的思考 |
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| 引用本文： | 蒋歌声,李秋兴.媒介全球化背景下中国民族传统体育发展的思考[J].搏击·武术科学,2008,5(8). |
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| 作者姓名： | 蒋歌声 李秋兴 |
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| 作者单位： | 1. 浙江机电职业技术学院,浙江,杭州,310053
2. 余杭第二高级中学,浙江,杭州,311000 |
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| 摘 要： | 随着媒介在全球范围内的普及与发展,体育全球化正呈现出一种媒介化的趋势。西方体育依靠雄厚的资金、强大的媒介技术等因素的支撑牢牢地主导着世界媒介的话语权。我国民族传统体育则因为自身的特点以及媒介开发程度的不够不断地被消解乃至同化。研究认为,中国民族传统体育应通过现代媒介积极融入媒介文化全球化的大潮;在理性继承的前提下,寻求创新与发展之路,以不断扩大自己的媒介"话语"体系;中国的媒介应该成为维系我们本民族体育文化的力量,在争取全球媒体新秩序中的地位时应努力保持本民族的特色。
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| 关 键 词： | 民族传统体育 跨文化 全球化 媒介 |
On the Development of China Traditional Sports Under Media Globalization Background |
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| Jiang Gesheng,Li Qiuxing.On the Development of China Traditional Sports Under Media Globalization Background[J].BOJI(WUSHUKEXUE),2008,5(8). |
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| Authors: | Jiang Gesheng Li Qiuxing |
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| Abstract: | With the global media within the scope of the development, popularity of sports globalization is showing a trend of a medium. Western sports rely on strong capital, strong technical factors such as the media, firmly support the world's leading media. China's traditional sports, because of their own characteristics and development levels of the media, continualy is inadequate in digestion and assimilation. For this, the Chinese traditional media should actively use modern media culture into one of the great tide of globalization; the premise of succession, to seek the road of innovation and development to continuously expand their media "Discourse"system; China's media should become the power of maintaining our national sports culture in the fight for global media in the new order, we should strive to maintain the present status of national characteristics. |
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| Keywords: | traditional sports cross-cultural globalization media |
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