| 媒介融合下的北京奥运新闻传播 |
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| 引用本文： | 张宏伟.媒介融合下的北京奥运新闻传播[J].新闻界,2008(1):81-82. |
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| 作者姓名： | 张宏伟 |
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| 作者单位： | 首都体育学院新闻教研室,北京,100088 |
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| 摘 要： | 本文在融合媒体的背景下,对北京奥运会新闻传播进行了研究:媒介组织结构与工作流程变化;奥运报道源与传播主体多样化;差别性优势满足受众新的需求;跨媒体联动营销;媒介融合下奥运报道的监管。
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| 关 键 词： | 北京奥运会 媒介融合 |
The Communications of Beijing Olympic Game of Media Convergence |
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| Zhang Hongwei.The Communications of Beijing Olympic Game of Media Convergence[J].Press Circles,2008(1):81-82. |
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| Authors: | Zhang Hongwei |
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| Abstract: | On the background of media convergence,the paper analyzes the communications of Beijing Olympic Game.For example,the great changing is happening:the change of media organization and working practices,variety of news source and news body,the superiority of different satisfies the need of Audience,uniting market of across media,supervising of Olympic Game communication. |
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| Keywords: | Beijing Olympic Game media convergence |
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