| 企业战略联盟是强化企业经营的新战略 |
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| 引用本文： | 沈青.企业战略联盟是强化企业经营的新战略[J].内蒙古大学学报(人文社会科学版),2003,35(1):71-75. |
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| 作者姓名： | 沈青 |
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| 作者单位： | 杭州商学院工商管理学院，浙江杭州310035 |
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| 摘 要： | 全球经济一体化，科学技术的进步，引发企业战略联盟的迅速发展，企业为了增强核心竞争优势，纷纷掀起建立企业战略联盟的浪潮，把建立战略联盟作为企业的重要经营战略。企业战略联盟的迅速发展有其宏观环境和微观基础，国外跨国公司建立企业战略联盟的成功经验对国内企业有很大的启示。
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| 关 键 词： | 企业经营 企业战略联盟 优势互补 |
| 文章编号： | 1000-5218(2003)01-0071-05 |
| 修稿时间： | 2002年10月17 |
Strategic Coalition of Enterprises as a New Strategy for Their Management |
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| SHEN Qing\,.Strategic Coalition of Enterprises as a New Strategy for Their Management[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2003,35(1):71-75. |
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| Authors: | SHEN Qing\ |
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| Abstract: | The global economic integration and science & technology progress give rise to the fast development of enterprise strategic coalition. Enterprises are combining one after another to become strategic integrated coalition to increase core competitive superiority, and enterprise strategic coalition are builded for the important strategy of enterprise management and administration. The fast development of strategic coalition have macroscopic environment and microcosmic foundation. The successful experiences of multinational corporations abroad can be great inspirations to our domestic enterprises. |
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| Keywords: | management of enterprises enterprise strategic coalition complementary advantages |
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