| 山东省城市老年体育消费市场现状分析及对策研究 |
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| 引用本文： | 毕伟华,王晓春.山东省城市老年体育消费市场现状分析及对策研究[J].山东体育学院学报,2007,23(5):39-41. |
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| 作者姓名： | 毕伟华 王晓春 |
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| 作者单位： | 1. 山东大学体育学院,山东,济南,250000
2. 山东艺术学院,山东,济南,250014 |
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| 摘 要： | 通过文献资料法、问卷调查法对山东省城市老年人的体育消费状况进行了调查研究，分析了老年人的消费结构、消费动机及影响体育消费的因素，探索老年体育产业的发展趋势，为老年体育市场的开发提供理论和数据支持。
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| 关 键 词： | 老年人 体育消费 市场 城市 山东 |
| 文章编号： | 1006-2076（2007）05-0039-03 |
| 修稿时间： | 2007-01-05 |
Current situation and countermeasure of sports consumer market for old people in cities of Shandong |
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| BI Wei-hua,WANG Xiao-chun.Current situation and countermeasure of sports consumer market for old people in cities of Shandong[J].Journal of Shandong Physical Education Institute,2007,23(5):39-41. |
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| Authors: | BI Wei-hua WANG Xiao-chun |
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| Institution: | Inst. of PE, Shangdong University, Jinan 250000; 2. Shangdong Institute of Arts, Jinan 250014, China |
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| Abstract: | It conducted a survey on the sports consumption of the elderly in cities of Shandong province with the method of documentation and questionnaire survey.It analyzed the consumption structure,consumer motivation and factors influencing consumption of the elderly,explored the trend of the sports industry,which could provide both data and theory basis for the development of the sports market of the elderly. |
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| Keywords: | the elderly sports consumption maket city Shangdong |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
