| 俄语广告语篇的民族文化特征 |
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| 引用本文： | 霍花.俄语广告语篇的民族文化特征[J].黑龙江教育学院学报,2007,26(1):136-138. |
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| 作者姓名： | 霍花 |
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| 作者单位： | 哈尔滨工程大学,哈尔滨,150001 |
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| 摘 要： | 广告受众的民族文化背景是广告商在制作广告时要考虑的一个重要因素。以俄语广告语篇为语料,通过分析说明,广告制作者为宣传其广告产品,吸引受众,在广告制作中经常使用著名人物的名字、地名等,以求得名人效应。而要正确解读这些广告,必须了解其后隐藏的民族文化背景。
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| 关 键 词： | 俄语 民族文化 广告 |
| 文章编号： | 1001-7836（2007）01-0136-03 |
| 收稿时间： | 2006-10-05 |
| 修稿时间： | 2006-10-05 |
The National Culture in Russian Advertisement Discoures |
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| HUO Hua.The National Culture in Russian Advertisement Discoures[J].Journal of Heilongjiang College of Education,2007,26(1):136-138. |
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| Authors: | HUO Hua |
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| Institution: | Harbin Engineering University, Harbin 150001, China |
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| Abstract: | The national culture background of the ad audience is one of the important factors for advertisers to consider in advertising. This article analyses the Russian advertisement diseomses and interprets the phenomenon of celebrity effect that the advertisers try to achieve by frequently using the names of famous people and places in ads, thus the advertisers can promote the products they advertise as well as attract the ad audience. However, one can not properly understand those ads without understanding the national culture background the ads reflect. |
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| Keywords: | Russian national culture advertisement |
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