| 战略联盟中的相互信任机制研究 |
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| 引用本文： | 陈一君,毛亮.战略联盟中的相互信任机制研究[J].自贡师范高等专科学校学报,2006,21(2):53-57. |
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| 作者姓名： | 陈一君 毛亮 |
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| 作者单位： | 四川理工学院管理系,四川自贡643000 |
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| 基金项目： | 四川省科技厅软科学基金项目（042R025-088）;四川省教育厅重点项目（SA04-071） |
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| 摘 要： | 战略联盟内的互相信任问题是战略联盟取得成功的最重要的环节，大量战略联盟的失败都可以归结为互相信任问题。文章探讨和剖析了企业战略联盟内部成员企业在组建和运转过程中的相互信任问题。并提出了建立相互信任机制的各种有效措施。
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| 关 键 词： | 战略联盟 相互信任 措施 |
| 文章编号： | 1672-8580（2006）02-0053-05 |
| 收稿时间： | 2005-12-08 |
Problems and Measurements of Mutual Trust within Strategic Alliance |
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| CHEN Yi-Jun, MAO Liang.Problems and Measurements of Mutual Trust within Strategic Alliance[J].Zigong Teachers College Journal,2006,21(2):53-57. |
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| Authors: | CHEN Yi-Jun MAO Liang |
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| Abstract: | Mutual trust is the most important to achieve complete success in the strategic alliance. Numerous failures of aUiance can be attributed to the poor mutual trust. Discussing and analyzing the problems of mutual trust among members of strategic alliance in the course of organizing and operating the strategic alliance, the paper has proposed measurements for the mutual trust in strategic alliance. |
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| Keywords: | strategic alliance mutual trust measurements |
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