| 网络环境下参考咨询边际收益递增探究 |
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| 引用本文： | 洪拓夷.网络环境下参考咨询边际收益递增探究[J].图书馆学研究,2010(5). |
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| 作者姓名： | 洪拓夷 |
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| 作者单位： | 湖州师范学院图书馆; |
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| 摘 要： | 将经济收益管理理论与参考咨询实际工作结合,探讨网络环境下参考咨询边际收益潜在的递增规律性,分析了网络环境下参考咨询边际收益递增的影响因素,提出了推动参考咨询边际收益递增的相关策略等。
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| 关 键 词： | 边际收益递增 参考咨询管理 参考咨询边际收益 |
Increasing Marginal Revenue for Reference Based on the Network |
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| Hong Tuoyi.Increasing Marginal Revenue for Reference Based on the Network[J].Researches in Library Science,2010(5). |
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| Authors: | Hong Tuoyi |
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| Abstract: | In this paper,the revenue management theory is applied in reference services work.It mainly explores potential regularity of increasing marginal returns of reference work based on the network environment,and analyzes the impact factors on increasing marginal returns of reference.The related strategies of increasing reference marginal returns are put forward.18refs. |
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| Keywords: | increasing marginal revenue reference service management reference marginal returns |
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