| 中西方商务谈判中的文化差异及对策探究 |
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| 引用本文： | 叶琼.中西方商务谈判中的文化差异及对策探究[J].宁波职业技术学院学报,2011,15(2). |
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| 作者姓名： | 叶琼 |
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| 作者单位： | 宁波职业技术学院,国际商贸系,浙江,宁波,315800 |
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| 摘 要： | 为促进跨文化商务谈判的顺利进行,从中西方语言文化和非语言交际手段的角度探究了中西方文化差异对商务谈判过程的影响,旨为提高谈判者在应对文化差异时应合理调整谈判策略以掌握谈判的主动权。
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| 关 键 词： | 文化差异 国际商务谈判 语言文化 非语言交际手段 谈判策略 |
Cultural differences and negotiation strategy in sino-western business negotiation |
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| YE Qiong.Cultural differences and negotiation strategy in sino-western business negotiation[J].Journal of Ningbo Polytechnic,2011,15(2). |
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| Authors: | YE Qiong |
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| Institution: | YE Qiong(Department of International Business,Ningbo Polytechnic,Ningbo 315800,China) |
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| Abstract: | In order to make cross-cultural negotiation progress smoothly,it is of great help to study the influence of cultural difference on sino-western negotiation from the perspective of verbal and non-verbal communication ways.Negotiators should adjust their negotiation strategy favorably according to the cultural differences. |
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| Keywords: | cultural differences international business negotiation verbal communication non-verbal communication negotiation strategy |
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