| 烟草销售企业客户经理绩效灰色综合评价 |
| |
| 引用本文： | 郑承志.烟草销售企业客户经理绩效灰色综合评价[J].宁波职业技术学院学报,2011,15(2). |
| |
| 作者姓名： | 郑承志 |
| |
| 作者单位： | 黎明职业大学,工商管理系,福建,泉州,362000 |
| |
| 摘 要： | 为建立科学易行的烟草销售企业客户经理绩效评价体系,从综合素质、工作过程和工作成绩3个方面建立评价指标体系,采用一般层次分析法计算指标权重,采用灰色模糊评价模型对6位客户经理的绩效进行综合评价。结果表明,评价效果良好,说明灰色模糊评价模型可以较好地克服信息的灰性和判断的模糊性。
|
| 关 键 词： | 权函数 灰统计 模糊 绩效评价 |
Grey comprehensive evaluation on the performances of sales account managers in tabacco marketing enterprises |
| |
| ZHENG Cheng-zhi.Grey comprehensive evaluation on the performances of sales account managers in tabacco marketing enterprises[J].Journal of Ningbo Polytechnic,2011,15(2). |
| |
| Authors: | ZHENG Cheng-zhi |
| |
| Institution: | ZHENG Cheng-zhi(Business Administration Department of Liming Vocational University,Quanzhou 362000,China) |
| |
| Abstract: | In order to set up the scientific and feasible performance evaluation system of sales account managers in tobacco marketing enterprises and evaluation indicator system in terms of comprehensive qualities,working process and performances,the thesis calculates the indicator weight by general Analytic Hierarchy Process(AHP) and has a comprehensive evaluation on the performances of 6 sales account managers by grey and fuzzy evaluation model.The result is good,which shows that the grey and fuzzy evaluation model... |
| |
| Keywords: | weight function grey statistics fuzzy performance evaluation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
