Persuasion in Advertising: Analyzing One of the Public Faces of Corporations |
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Abstract: | Objective: Persuasion in advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising campaign run by a large, multinational corporation or nonprofit organization Courses: This assignment can be used in such courses as Persuasion, Advertising, Organizational Communication, Public Relations, Media and Society, and Public Communication |
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