| 一则叙事体广告语篇的概念功能解读 |
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| 引用本文： | 李春芳.一则叙事体广告语篇的概念功能解读[J].和田师范专科学校学报,2009,28(1):146-147. |
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| 作者姓名： | 李春芳 |
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| 作者单位： | 苏州科技学院外语系,江苏苏州,215009 |
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| 摘 要： | 从功能语言学实现概念功能的微观效应手段出发，解读叙事体广告语篇中及物过程类型的选择和分布趋势，揭示其趋势产生深层原因源于叙事体语篇体裁和广告社会目交相作用的结果。从而勾嵌出语言结构层面上的广告语篇的AIDA原则。
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| 关 键 词： | 叙事体广告语篇 概念功能 及物性分析 |
Analysis of a Written Advertisement from Viewpoint of Ideational Function |
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| Abstract: | With the frame of Transitivity and Ergativity theory, this paper makes an attempt to explore the narrative written ads, in which how transitive processes are chosen and what regularity they have to conform with. And it tries to disclose the impact from both narrative genre and ad social function determines the frequency and categories of transitive processes, simultaneously refreshing the principles of AIDA in the progress of designing ads from the angle of linguistic structure. |
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| Keywords: | narrative written advertisements ideational function transitive analysis |
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