| 合作创新中组织顾客破坏性行为对组织间合作的影响机制研究 |
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| 引用本文： | 高孟立.合作创新中组织顾客破坏性行为对组织间合作的影响机制研究[J].科研管理,2006,41(1):211-222. |
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| 作者姓名： | 高孟立 |
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| 作者单位： | 浙江树人大学 管理学院,浙江 杭州 310015 |
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| 摘 要： | 以KIBS企业与组织顾客合作创新项目为对象,从组织顾客的破坏性视角嵌入,通过问卷调查深入剖析投机性行为与不公平行为两种组织顾客破坏性行为对组织间合作的影响并揭示其具体的作用机制。结果表明：投机性行为、不公平行为对组织间合作均具有明显的负向作用;组织信任对组织间合作具有明显的促进作用,而组织冲突则具有明显的抑制作用;投机性行为通过降低组织信任、激化组织冲突的部分中介作用进而负向作用于组织间合作;不公平行为通过降低组织信任、激化组织冲突的完全中介作用进而负向作用于组织间合作。
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| 收稿时间： | 2018-01-27 |
A research on the impact mechanism of customer destructive behavior on inter-organizational cooperation in cooperation innovation |
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| Gao Mengli.A research on the impact mechanism of customer destructive behavior on inter-organizational cooperation in cooperation innovation[J].Science Research Management,2006,41(1):211-222. |
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| Authors: | Gao Mengli |
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| Institution: | School of Management, Zhejiang Shuren University, Hangzhou 310015, Zhejiang, China |
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| Abstract: | The "value co-creation" activity between enterprises and organizational customers is a key link for the survival, development and competitive advantage of knowledge-intensive Business Service (KIBS) enterprises. In cooperative innovation, there is a "symbiotic relationship" between enterprises and customers. The new place for both sides to create value is the "enterprise-customer interaction" interface. Therefore, KIBS integrates the knowledge, potential and resources of the other party through the interaction with the customers of the organization, so as to achieve value co-creation. The essence of the enterprise-customer interaction is a mode of cooperative innovation. Although the cooperative innovation of KIBS interaction between enterprises and customers in maintaining the long-term cooperation between organizations, improve the service project innovation and success rate, promoting the positive role of innovation performance levels have reached broad consensus, however there are many scholars pointed out that organization of customer interaction in addition to the benefits to the enterprise at the same time, also there are many uncertainties and opportunism behavior. Happen this destructive behavior of the main organization customers due to the particularity of KIBS enterprise service innovation, the innovation must be in the process of group customers into certain specific investment, at the same time, with the deepening of the cooperation process, belong to the professional knowledge of KIBS enterprises originally ownership gradually transferred to organize customer side, therefore, in the late cooperation organization customer will produce psychological superiority, master certain discourse, which lead to destructive behavior.Although have realized the enterprise practice, academia has pointed out the KIBS enterprise service innovation activities exist in the destructive behavior of customers, but the existing research of the organization′s customer interaction focus remains its positive role, such as enterprise to interact with customers to create value for the promotion of service innovation performance. At the same time, as for the specific mechanism behind this positive effect, existing researches in the field of cooperative innovation mainly focus on the mechanism between organizational customer interaction and service innovation performance in cooperative innovation based on knowledge (knowledge acquisition, utilization, sharing, transfer, etc.). Visible, cooperative innovation negative impact brought by the organization in customer interaction and don′t get enough attention, only a few studies, also pointed out that only organize customer interaction has certain negative effects, and the effects of the negative effect on cooperative innovation and its mechanism of action of specific aspects of the research, few studies have also just stay in the aspect of theoretical analysis, the lack of in-depth study developed from empirical perspective. Therefore, this research mainly focuses on: what are the negative effects of organizational customer interaction in cooperative innovation? How does the disruptive behavior of organizational customers in cooperative innovation affect inter-organizational cooperation? What is the specific action mechanism of the destructive behavior of organizational customers on the inter-organizational cooperation?This study is based on transaction cost theory and equity theory, from the perspective of organization customer destructive embedded, with 205 KIBS enterprises and customer cooperation innovation project as the empirical sample, in-depth analysis of cooperative innovation in organization disruptive behavior the negative effect brought by the customer (opportunistic behavior and unfair behavior) and its specific mechanism of cooperation between organizations.The conclusions of this study are as follows: (1) the destructive behavior of organizational customers in cooperative innovation has a negative impact on inter-organizational cooperation; (2) inter-organizational trust has a positive promoting effect on inter-organizational cooperation, while inter-organizational conflict has a significant inhibiting effect on inter-organizational cooperation; (3) opportunistic behavior can negatively affect inter-organizational cooperation by inhibiting inter-organizational trust and stimulating inter-organizational conflict. Inter-organizational trust and inter-organizational conflict play a partial intermediary role between organizational customer opportunistic behavior and inter-organizational cooperation; and (4) unfair behaviors can negatively affect inter-organizational cooperation by inhibiting inter-organizational trust and stimulating inter-organizational conflict. Inter-organizational trust and inter-organizational conflict play a completely intermediary role between the unfair behaviors of organizational customers and inter-organizational cooperation.The theoretical contribution of this study: (1) this is the first study to confirm the cooperative innovation in organization the negative effect of customers, has been clear about the negative effect of two kinds of concrete forms, to help in the field of cooperative innovation research perspectives from concerned about the positive role of interaction to negative effect, reveal and prove the existence of the negative effect, will help to deepen the study of cooperative innovation of customer interaction double-edged sword effect, for the further cooperation in the future innovation in the enterprise - customer interaction behavior research provides a new perspective. (2) the study introduced the transaction cost theory and equity theory, to distinguish between the cooperative innovation in organization customer destructive behavior of two kinds of concrete forms - opportunistic behavior and unfair behavior, revealed between the two organizations customer disruptive behavior to the negative effect of cooperation, and deepen the transaction cost theory, fair theory in the concrete application in the field of cooperative innovation, expand the theory of service innovation research. and (3) this study reveals the opportunistic behavior and unfair behavior in cooperative innovation between two organizations customer destructive behavior on organizational cooperation of the specific mechanism of action, for enterprises and customer interaction behavior in cooperative innovation negative effect research provides new theoretical explanation, which deconstructs the cooperative innovation from the theory level organization in the customer′s disruptive behavior negative affect the black box of organization cooperation, expand the connotation of the theory of cooperative innovation.The management implications of this study are as follows: (1) KIBS enterprises must attach great importance to the negative and destructive effects of opportunistic behavior of organizational customers in cooperative innovation. In cooperative innovation, KIBS enterprises and organizational customers come from different enterprises, with different corporate cultures and values, etc. In the process of interactive innovation, it is often difficult to predict and evaluate the behaviors of organizational customers, resulting in great uncertainty. Organization speculative behavior of customers is the enterprise is inevitable in the process of the pursuit of self-interest maximization behavior, KIBS enterprises should as far as possible through the prior contract, agreement and other standard forms of contract for late may appear the speculative behavior of anticipation and constraint, and at the same time in the process of cooperative organization demonstrated speculative behavior of customers in a timely and effectively avoid. (2) the unfair behavior of organizational customers in cooperative innovation has an obvious destructive effect on the cooperation between the two parties. Organization customers from think to implement unfair behavior can make their own gain benefits from cooperation, but this kind of unfair behavior will make clearly perceived as a service supplier of KIBS enterprises has been treated unfairly, KIBS enterprises may not stick to their own can receive interest again, on the contrary, start to look for a solution or way to reconstruct fair relationship between each other, even the behavior of the organization′s customers could retaliate, fight back, so as to further intensify contradictions, the cooperative innovation cooperation between our two organizations in the burst. In the cooperative innovation, the organization customers should try to reduce the occurrence of unfair behaviors. Meanwhile, KIBS enterprises should treat all customers equally, avoid discriminatory standards, and timely understand the preferential policies of other service providers for customers and the way of profit distribution. |
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