| 个性化栏目:受众心理需求的期待--对都匀地区电视受众心理的调查与分析 |
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| 引用本文： | 吴进友.个性化栏目:受众心理需求的期待--对都匀地区电视受众心理的调查与分析[J].黔南民族师范学院学报,2005,25(4):82-85. |
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| 作者姓名： | 吴进友 |
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| 作者单位： | 黔南民族师范学院,中文系,贵州,都匀,558000 |
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| 摘 要： | 通过对都匀地区电视受众抽样调查，分析目标受众和专业受众的心理需求，进而认为，加强电视栏目的个性化设计是电视传媒捕捉受众的有效方法。
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| 关 键 词： | 受众 目标受众 专业受众 个性化 |
| 文章编号： | 1005-6769（2005）04-0082-04 |
| 收稿时间： | 2005-04-29 |
| 修稿时间： | 2005年4月29日 |
Individuality Columns: Audience's Expectation for Meeting Their Mental Needs--the Survey and Analysis on TV Audience's Mentality in Duyun |
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| WU Jin-you.Individuality Columns: Audience''''s Expectation for Meeting Their Mental Needs--the Survey and Analysis on TV Audience''''s Mentality in Duyun[J].Journal of Qiannan Normal College of Nationalities,2005,25(4):82-85. |
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| Authors: | WU Jin-you |
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| Institution: | Chinese Dept. , Qiannan Normal University for Nationalities, Duyun 558000, China |
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| Abstract: | Through the sample survey of TV audience in Duyun, this article analyzes the mental needs of target audience and professional audience, and believes that strengthening the design of individuality columns is the effective method for TV media to capture the audience. |
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| Keywords: | audience target audience professional audience individuality |
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