| 戴尔与神舟在中国市场营销战略的分析 |
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| 引用本文： | 廖润东.戴尔与神舟在中国市场营销战略的分析[J].宁波职业技术学院学报,2012(4):71-75. |
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| 作者姓名： | 廖润东 |
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| 作者单位： | 宁波诺丁汉大学 |
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| 摘 要： | 近年来,计算机行业快速发展,电脑市场竞争逐渐白热化。计算机生产厂商已经很难仅仅依靠研发新产品获取更多的市场份额。在这种市场环境当中,合理的市场营销手段变得尤为重要。戴尔作为一个著名的计算机生产和销售厂商,有着丰富的市场营销经验。而神舟依靠有效的的市场营销策略取得了巨大的成功。因此,本文将会分析和对比戴尔和神舟这两个电脑生产厂商的市场营销战略,指出神舟的不足之处,然后给予一定的建议。
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| 关 键 词： | 戴尔 神舟 市场营销战略 产品 营销传播 定价策略 分销渠道 |
The Critical Analysis and Compare the Marketing Strategies of Dell and Hasee in China |
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| LIAO Run-dong.The Critical Analysis and Compare the Marketing Strategies of Dell and Hasee in China[J].Journal of Ningbo Polytechnic,2012(4):71-75. |
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| Authors: | LIAO Run-dong |
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| Institution: | LIAO Run-dong(University of Nottinghan Ningbo,Ningbo 315000,China) |
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| Abstract: | In recent years,with the rapid development in computer industry,the competitions become more and more intense.It is very difficult to obtain more market shares only depend on developing new products.In this situation,the reasonable marketing strategies become more important.As a famous computer manufacturer and retailer,Dell has abundant marketing experience.And depending on the effective marketing strategies,Hasee gets huge success in the market.Therefore,this article will select two computer manufacturers Dell and Hasee to analyse and compare their marketing strategies,find out the weakness of Hasee’s marketing strategies and then give some recommendations for Hasee. |
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| Keywords: | Dell Hasee marketing strategies products communication pricing strategies distribution channel |
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