| 论网络消极口碑传播心理影响因素 |
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| 引用本文： | 刘玉玲,戴春林.论网络消极口碑传播心理影响因素[J].重庆师专学报,2009(3):124-126. |
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| 作者姓名： | 刘玉玲 戴春林 |
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| 作者单位： | 浙江师范大学教师教育学院,浙江金华321004 |
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| 摘 要： | 随着网络技术的迅速发展，网民数量的激增，网络舆论已成为一股不可忽视的力量。网络舆论中的消极口碑的传播变得更快和更具有影响力，对网络消极口碑的传播进行研究也显得越来越重要。文章分析了网络消极口碑传播国内外的研究现状，并提出影响网络消极口碑传播的八大心理因素。
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| 关 键 词： | 网络 消极口碑 传播心理 |
The Research of Factors Influencing Psychology of Network Negative Word of Mouth |
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| Institution: | LIU Yu - ling, DAI Chun - lin(College of Education, Zhejiang Normal University, Jinhua 321004 China) |
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| Abstract: | As the rapid development of network technology and the number of netizens increasing dramatically, public opinions on line which can ＂t be neglected becomes powerful. Meanwhile, the spreading of Network negative word - of - mouth （NWOM） has become faster and more influential, so the relevant research has becoming more and more important. This article analyzes the current researches of NNWOM both in domestic and abroad and concluded 8 psychological factors that will influence the spreading of NNWOM. |
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| Keywords: | Network negative word of mouth pass of psychological |
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