| 网络时代高校形象管理的策略探究 |
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| 引用本文： | 程文婷,王海稳.网络时代高校形象管理的策略探究[J].未来与发展,2013(10):86-88. |
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| 作者姓名： | 程文婷 王海稳 |
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| 作者单位： | 杭州电子科技大学,浙江 杭州,310018 |
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| 基金项目： | 校党建与思政课题(201323)微时代高校突发事件舆论危机应对机制研究 |
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| 摘 要： | 良好的高校形象不仅能够提升高校知名度和美誉度，而且能够增强学校的核心竞争力。网络传播因其独有的特性，在高校形象管理中起着正负两个方面的作用。如何正视这种正负效应，并提出相应的应对策略是网络时代高校形象管理必须高度关切的重要问题之一。
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| 关 键 词： | 网络时代 高校形象管理 策略 |
Research on the Strategy of University Image Management in the Era of Network |
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| CHENG Wen-ting
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WANG Hai-wen.Research on the Strategy of University Image Management in the Era of Network[J].Future and Development,2013(10):86-88. |
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| Authors: | CHENG Wen-ting WANG Hai-wen |
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| Institution: | (Hangzhou Dianzi University,Hangzhou Zhejiang 310018, China) |
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| Abstract: | The good image of university can not only enhance the visibility and reputation of university, but also can enhance the core competitiveness of the school. Because of its unique characteristics, network communication plays positive and negative effects in the management of university image. How to face the positive and negative effects, and proposing the corresponding strategy is one of the important problems in university image management in the era of network. |
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| Keywords: | the era of network university image management strategy |
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