| 市场营销专业“三层三结合”人才培养模式研究——以市场营销策划课程为例 |
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| 引用本文： | 赵红,彭花燕,黄德军.市场营销专业“三层三结合”人才培养模式研究——以市场营销策划课程为例[J].十堰职业技术学院学报,2013(6):96-98. |
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| 作者姓名： | 赵红 彭花燕 黄德军 |
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| 作者单位： | 湖北工业职业技术学院经济贸易系,湖北十堰442000 |
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| 基金项目： | 十堰职业技术学院教研项目“市场营销专业‘三层三结合’人才培养模式研究--经《市场营销策划》课程为例”（2012JB05）. |
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| 摘 要： | 我院市场营销专业在工学结合的职业教育理念的指导下,形成了"三层三结合"人才培养模式。在市场营销课程改革中,通过课程目标的确定、学习情境设计与教学组织过程的创新,体现了这一人才培养模式,表现出高等职业教育的职业性、实践性和开放性特征,有利于学生职业能力的形成。
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| 关 键 词： | 市场营销专业 人才培养模式 市场营销策划课程 职业能力 |
Research on Talents Training Mode ＂Three Levels and Three Combinations＂ of Marketing Specialty--.Case Study of Marketing Planning Courses |
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| ZHAO Hong,PENG Hua-yan,HUANG De-jun.Research on Talents Training Mode ＂Three Levels and Three Combinations＂ of Marketing Specialty--.Case Study of Marketing Planning Courses[J].Journal of Shiyan Technical Institute,2013(6):96-98. |
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| Authors: | ZHAO Hong PENG Hua-yan HUANG De-jun |
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| Institution: | ( Dept. of Economy and Trade, Hubei Industrial Polytechnic, Shiyan 442000, China) |
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| Abstract: | Under the guidance of vocational education concept, the marketing specialty of our school has formed the talents training mode as＂ three levels and three combinations＂. This training mode has been reflected in the marketing curriculum reform, by setting course objectives, designing learning situations and innovating teaching organizational process, to show the features of higher voca- tional education as being professional,_ practical and open, thus helps students build their professional competence. |
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| Keywords: | marketing specialty talents training mode marketing planning courses professional competence |
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